Coronavirus is spreading rapidly. Now more than ever people are more worried about staying clean than ever before. Proper cleaning can help keep people safe from COVID-19, so it’s time for cleaning businesses to shine.
Here are the Top 10 ways to grow your cleaning business during the Coronavirus.
- Direct Mail
- EDDM® Postcards
- Social Media
- Create Original Content
- Sell Sheets
- Host a Webinar
- Signs
- Utilize Google Ads
- Car Magnets
- Email Marketing
1. Direct Mail
Postcard marketing is a powerful tool. You can reach a large number of people by implementing direct mail. With direct mail, you’ll be able to target demographics such as income, voter registration, in-house subscriber lists, age, etc. The direct mail piece should emphasize how your services can help stop the spread of the disease while educating the household receiving it.
2. EDDM® Postcards
Another great opportunity for your business to reach new customers can be done with EDDM®. It’s an effective and powerful marketing tool for any cleaning business. Rather than purchasing a mailing list, Every Door Direct Mail® enables your business to target consumers by selecting specific USPS® mailing routes or by zip code.
Resource: The Complete EDDM® Marketing Checklist
3. Social Media
62% of adults in the US get their news from social media. It’s important to post content that helps people understand your service, how it can help them stay safe, and reduce the likelihood of catching or spreading this virus. Share facts and statistics about COVID-19. Make it known you understand the virus inside and out.
Resource: The Best Time to Post on Socail Media
4. Create Original Content
Write a blog with detailed information and visuals about how people can avoid getting sick by having a clean household and work environment. Cover everything from the proper way to wash your hands as well as how often to disinfect and wipe down things in the home.
For example, MaidPro created an emergency disinfecting service called the COVID-19 Daily Disinfection Defense. They can share this content on their blog, social media, and other outlets.
With the average user having 63 interactions on their phone per day, a great opportunity would explain how people can successfully clean everyday items such as their phones.
Make your content as detailed and unique as possible since there are a number of different blogs covering the same topic. Make sure you share the content on all your social media profiles. Within your blog, reference the CDC website.
5. Sale Sheets
Similar to the direct mail you can send to people’s homes, sales sheets are a one page print out that detail the information you want people to know. You can put them up at local grocery stores and other locations that haven’t yet been closed due to the pandemic. You may even want to ask your local doctor’s office to let you post your sales sheet in their office.
6. Host a Webinar
Host a webinar to help educate people. A webinar is an online class where you can teach people how to stay safe. People can access the webinar from the safety of their own home. Be sure to suggest your services throughout the webinar. Offer a Q&A session following the webinar to answer any questions that may arise from the webinar.
7. Print Signs
People are still driving when necessary. Pick a busy location close to your home. Put up a sign describing your services and what they can do for the public.
8. Google Ads
Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. The best part is you only pay for results, like clicks to your website or calls to your business.
Resource: Your Guide to Google Ads
9. Car Magnets
Your company vehicles likely have a car magnet on them. It might be time to update the magnet to include the epidemic. When people see your vehicle with your cleaning services and associate it with being healthy, you will get more customers. If you don’t have a car magnet, you can learn how to get started and start advertising!
10. Email Marketing
You have likely developed an email list over the years. Use this to reach out to your customers. Once again, emphasize just how your services can help stop someone from getting sick and potentially passing it. By signing up for your emails, your customers trust you and want to receive business and service information. Email marketing is a great opportunity for you to spread the word about keeping your customers in the know and learn the best practices during the COVID-19.
The above methods can help you spread awareness about your cleaning business and service. Remember to take the proper precautions for your employees and your customers.
Additional Resources:
- 5 Ways to Reach Customers During COVID-19:
With an ever-changing environment during the Coronavirus, we’ve created a list of 5 ways your business can reach customers. - How to Manage Your Time and Family Working from Home:
We listed the top 7 tips on how to manage your time while still enjoying your family while practicing social distancing. - Importance of Direct Mail & Postcards During COVID-19:
Creating a Direct Mail and EDDM® Postcard campaign can be an effective way to get your company’s message in front of customers during the Coronavirus.
