For some, the idea of going to a dentist’s appointment can be nerve-racking. According to colgate.com, it’s estimated that between 9%-15% of Americans avoid going to the dentist due to fear and anxiety. To put that into perspective, that’s about 30-40 million people.
Dental Practice Marketing Materials
With this to contend with, it is critical that dentists not only have excellent bedside manners but that they are successful in their marketing strategies. Whether print or digital, we’ve listed some helpful products and serviced to help market your dentistry.
Dentist Business Cards
Dentist business cards can be a useful marketing tool. These 2″ x 3.5″ cards can be used in a variety of ways. You can place them at the main entrance, hand them out at a convention, or use them as an appointment card to remind patients of their next visit.
Whether you need them for your orthodontic dentistry, family dentistry, cosmetic dentistry, dental surgery, or general dentistry, your business card represents you, your care, and professionalism.
We offer a large selection of business card options to provide a professional look. Choose from premium card stock, including 14PT, 16PT, 18PT, 22PT, and a 32PT thick business cars. Demand attention with dentist business cards as unique as you and your brand.
Make sure to tailor your business card design to your clientele base. Do you have a practice in an upscale metropolis? Make sure that your dental business cards come across classy and sophisticated. Or, do you work mainly in pediatric dentistry? Use artwork that comes across as cheerful, perhaps with animated characters or brighter colors.
Direct Mail Marketing
All businesses, including dentistry, can benefit from using Every Door Direct Mail. In a USPS® Household Study, researchers found that 81% of recipients read or scan their mail daily. Every Door Direct Mail®, or EDDM® postcard, is a marketing channel allowing your business to send postcards to a specifically targeted zip code or certified USPS mailing routes.
EDDM® is also a perfect medium to advertise business details and incorporate coupons for dental products or services to potential or current customers. When designing your postcard, make sure the design is family-friendly and appealing. Include images of the interior to highlight the warm and welcoming atmosphere. Our in-house design team created a blog that provides postcard design tips.
Resource: EDDM® Postcard Marketing Checklist
If you’re new to EDDM®, make sure you download our free Ultimate EDDM® User Guide packed with tips, resources, and case studies.
You can learn how easy it is to reach potential customers by selecting USPS® routes or zip code(s) by watching our Route Selection Tutorial and
Dental Stickers and Roll Labels
Printing dental stickers can be a great branding tool, especially for young children. Use the stickers as a reward for good behavior during their visit. Everyone loves stickers, and they make them feel like superstars!
We offer two different options: custom sticker or roll labels, which can be an excellent option for bulk orders. Select from a variety of sizes and shapes. Put a smile on your young patient’s face with stickers!
Brochures
Business brochures are ideal handouts and sales pieces, giving you a tri-fold canvas to efficiently and effectively share your practice’s information and your various services. Provide your marketing materials the pizzazz they deserve by including high-resolution images, graphics, and bullets points. Your brochure design should be simple and easy to read. We offer a variety of brochure folding options to choose from to meet your business needs.
Magnets and Buttons
Raise brand awareness with custom printed magnets and buttons. Dental magnets can be excellent leave-behinds for your clients as they are a unique yet practical marketing reminder. Be creative and use them as magnetic business cards. You can have your business and brand stick around! Magnets can easily be placed on a refrigerator or any metal surface. Customers love magnets and buttons. You can choose from a variety of options, shapes, and dimensions. It’s easy to make a statement with printing magnets for your business.
Bookmark Printing
Bookmarks are more than just a practical placeholder; they’re a potentially informative canvas. On the one side, you can advertise your practice. On the other, the opportunities are endless. If you’re targeting children, list fun facts about your state, feature the top five most commonly misspelled words, or list three riddles for them to decode.
For an adult client base, list the dentist’s favorite dental hygiene products with the most cost-effective prices in town, a list of the staff’s favorite books, or a discount for their next visit.
Digital Marketing Ideas
There are plenty of non-print options to choose from when it comes to dental marketing ideas. Try to implement a few of the suggestions below suggestions to increase awareness and reach new customers.
Include Local SEO
Your dentistry is a local business. So, it’s necessary to reach your immediate area within a specified mile radius. Local SEO can help get your business found by patients searching for specific keywords associate with your practice on search engines including, Google, Bing, and Yahoo. You’ll want to make sure that your site is correctly set up and optimized for appropriate keywords, whether in your titles and descriptions, blogs, etc.
For example, if your business is located in Chicago, you’ll want to make sure your site is optimized for keywords like Chicago dentist, Charlotte dentistry, etc. You can get started by searching Google. While typing, Google will suggest popular search results. Use these keywords to market your practice and create content.
About 64% of marketers actively invest time in search engine optimization SEO. – Hubspot
You’ll want to make sure that your business is easily accessible online. Create a Google My Business profile. By doing so, you’ll be able to include business information, address, specify your business service area, select a business category, website, phone number, and more. It’s a great way to add photos of your dentistry, write a compelling story, and create posts statuses, including updates and coupons.
Google PPC
When it comes to Google PPC (Pay-per-click) the primary marketing goal is to reach potential customers and prospects who are interested in your practice. Google provides the option to include a call extension, which enables you to include your phone number displayed on the ads. It’s an effective way to get prospects easily searching by a mobile device.
Social Media
How many times have you been on social media and came across a new product or business? Probably a few times. Social media is a perfect marketing tool that can help you get your name and brand in front of customers. When posting, include hashtags related to your business, and terms people will be searching for.
Resource: A Painless Guide to Social Media Marketing for Dentists
Roughly 54% of people use social media to research products. Some programs can help you create a marketing calendar and quickly post to your social media profiles. Programs include Hootsuite, Later, Sprout Social, and more.
You can also run Facebook ads and Instagram ads to reach additional customers.
73% of marketers believe social media marketing has been very effective or somewhat useful for their business.
Email Marketing
Having an email campaign is essential if your dentistry is looking for a direct way to communicate with customers. It’s a great way to effectively communicate with current and potential customers about news, updates, and other relevant information. Allow a section on the website that allows you to collect email addresses to send future deals and information easily.
Content Marketing
Keep your customers up-to-date with a business blog. You can create a blog post discussing the latest news about your practice, products, services, and how you’re active in the community.
Resource: 7 Reasons Why Your Business Needs a Blog
Word of Mouth
Remember that marketing your business is a must. But, always remember that your service, employees, and the overall experience build trust. When this happens, customers are more than likely to pass to their friends and family. Word of mouth (also known as WOM) has always been an essential marketing tool for any size business. When someone talks positively about you and your business, it helps build the buyer’s confidence and builds trust.
Statistics: 92% of consumers believe suggestions from friends and family more than advertising.
When marketing your business, utilize some of the recommendations above. How do you market your business? Let us know by leaving a comment.
