Why do you need to outline your fonts? Before sending files to print, it is important to convert all fonts to outlines. Outlining fonts in your files will ensure that the font’s appearance is preserved when your files are sent to print as it converts the font into artwork.
Inline foil is a great option for enhancing your business card design. Unlike stamped foil, where the foil material is pressed into the paper, a silver inline foil is applied…
In 2000, the Pantone Color Institute began creating the Pantone Color of the Year. This color is a trendsetter for branding, marketing, and design for the upcoming year. Pantone seeks…
Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective technique available to businesses.
When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including: business cards brochures and…
A company’s logo is the most important visual representation you can offer customers. The logo can begin to establish trust in your company and allow customers to recognize you each time they come in contact with your product or service. The more a customer sees you, the more likely they are to give you a try.