Typefaces have the power to make or break a design, turn your print design from good to great! From dearly beloved Helvetica to “did they really use Comic Sans?” the strength of a design and how it is perceived can weigh heavily on typography.
Free fonts seem to be everywhere these days, but good free fonts can be a bit of a struggle to find. Below are three sites that have an awesome variety of free fonts available for download.
As a designer, I’m continually having customers tell me that they want a card that “pops.” Some people may think that means they want a card that is a bright…
Before we get started on the design elements of a sell sheet, we must answer – what is a sell sheet? Well, they are also known as a product sheet,…
Sometimes it is not the message, but how it is said, that makes the most impact. The message will be rendered useless if the intended receiver has no desire to hear and/or read it. In printed communication, the design matters a lot from the logo to the colors down to the font choice in making an impact on the target audience. Sometimes, there is a limited amount of time for them to see the design. To illustrate, a billboard on the highway is often bypassed by cars in literally a matter of seconds, so it must get its job done swiftly and effectively.
Over the past few years, we have seen hundreds of companies build their clientele by using EDDM® – also known as Every Door Direct Mail®. It’s a postcard mailing service…
At Primoprint, we have the privilege of working with some very talented and inspiring clients. Today we’re shining a spotlight on a designer that is forging his own path (with…