As a designer, I’m continually having customers tell me that they want a card that “pops.” Some people may think that means they want a card that is a bright…
Sell Sheet Design Tips
Before we get started on the design elements of a sell sheet, we must answer – what is a sell sheet? Well, they are also known as a product sheet,…
How to Choose the Best Fonts for Your Print Project
Sometimes it is not the message, but how it is said, that makes the most impact. The message will be rendered useless if the intended receiver has no desire to hear and/or read it. In printed communication, the design matters a lot from the logo to the colors down to the font choice in making an impact on the target audience. Sometimes, there is a limited amount of time for them to see the design. To illustrate, a billboard on the highway is often bypassed by cars in literally a matter of seconds, so it must get its job done swiftly and effectively.
9 Tips for Designing a Successful EDDM® Postcard
Over the past few years, we have seen hundreds of companies build their clientele by using EDDM® – also known as Every Door Direct Mail®. It’s a postcard mailing service…
Client Feature: Stephen Houk on Growing a Sustainable Design Business
At Primoprint, we have the privilege of working with some very talented and inspiring clients. Today we’re shining a spotlight on a designer that is forging his own path (with…
7 Tips on How to Design a Brochure
Businesses, large and small, have used brochures to illustrate products and services for over a century. Even with the increase of technology, and the ease of relaying information, printed brochures still stand as a highly effective marketing tool. Printing brochures are a great way to give potential customers something they can physically hold and take with them. You can distribute them easily while attending a meeting, conference, trade show or place them on a counter or table.