A recent customer came to us with a need for a logo and business card design. Located in Atlanta, Guardian Solutions is a new company that offers financial planning.
After going over the background of the company, as well as the fundamentals of what they do/believe in, we decided that an eagle would become the perfect symbol for Guardian. We played with a few variations of the eagle but thought that something more geometric and fluid would work best. After drawing the eagle, we decided to make the type very simple, so that it didn’t take away from the power of the eagle.
We also played around with a few color combinations. Did the eagle need to be traditional colors to read clearly? Could the eagle be brown or blue and still have the same impact? Although the customer did like the alternatives, we decided that the grey, yellow, and black were the most powerful.
Overall, the customer was delighted with the result. They were provided with all logo files and will be using the design on a variety of products. We designed their custom business cards to start and will be working on business brochures, presentation folders, and business letterhead in the upcoming weeks.
For more information on how we can help you with logo design, please fill out the design form, and we will contact you shortly!
Look at the logo closely – the cross-hatch design gives the linen stock a slightly textured look and feel.
Already have a logo, but need business cards or other marketing material? No problem! We’d love to help. Our business card design starts at $100. Contact us today; we look forward to working with you!
