When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile; you can use them as campaign yard signs, real estate signs, birth announcements, campaign signs, and garage sale signs.
The options are endless. At Primoprint, we offer two types of yards signs; 4mm coroplast or 10mm coroplast signs printed in full color, single or double-sided with the option to include H-stakes, also called a wire stake.
Below we’re going to look into tips and suggestions on how to come up with the perfect yard sign design!
Keep Your Message Short
As a rule of thumb, keep in mind that the longer your message is, the higher the chance that drivers on the road won’t finish reading it. It’s generally a good idea to keep your message down to two lines maximum. If you can’t convey what you want to say in a maximum of five words, it may be best to choose a different message or layout.
Don’t Forget to Include a Call-to-Action
You’re creating one because you want potential prospects and customers to make action. Tell them exactly what you want them to do once they have read it. For example, you either might want the driver to call your business for additional information about a product or service or have them visit a website for more details.
Make Sure Lawn Signs are Legible
This sounds obvious, but often times it can be overlooked in the design process. You might be surprised to find that 9″ letter height is too small for traffic moving at 35 MPH. If you think the lettering may be too big, it’s most likely ideal. Potential customers have a few seconds to acknowledge it, read it, and process your message. Incorporate legible fonts and make them bold to stand out. Helvetica is one font we recommend.
In the design process, character spacing is also important. Keep away from adding too many colors as they can conflict with each other. Selecting dark lettering on a light background is typically a good match.
Including Arrows May be Beneficial
If you’re advertising a place and it happens to be nearby, it’s recommended to include arrows to direct the drivers. Drivers are already accustomed to arrows on the road, and they will have a much easier time finding your location with a simple arrow than trying to read a complex address.
They are waterproof, weatherproof, and resistant to stains and most chemicals. For more information, please contact us with any questions.
If you need help designing it, fill out our graphic design form, and one of our designers will contact you.
