Events are an excellent opportunity to make connections, build awareness around your business, and attract new customers. Attending events takes a lot of time and effort, so it’s essential to be prepared to make the most of your event marketing plan. You’ll need to find a way to stand out and get your business, product, or service noticed within a large crowd.
Creating a well-thought-out plan and understanding the goal of attending an event will help you meet your expectations. Whatever kind of event you’re participating in, such as a fair, farmers market, or music festival, having a plan goes a long way.
Key Objectives of Event Marketing:
- Reach new customers
- Build a brand and product awareness
- Increase sales
Don’t forget, Primoprint is always here to help with your event printing needs. Products like vinyl banners, signs, flags, and flyers are excellent to highlight your vendor booth at your next outdoor event.
Here are some tips on how to prepare for your next event:
1. Research
Research the event, vendors, and participants before you start planning. By doing so, this can help you prepare for the event (what to bring, the display set up, etc.) and also helps you get a better understanding of the crowd that will be on hand. Read reviews and comments about the event on Facebook and look at pictures from previous years. This way, you can rest assured you will be putting your best foot forward.
2. Make Connections in Advance
The majority of events will announce the vendors that will be on-site, leading up to the event. Reach out to valuable connections and introduce yourself beforehand. Consider partnering with a complementary brand. Think about what skills they can bring to the table and work together to promote each other. You may even want to do a joint flyer that can list all the specials and products to promote at the event.
3. Put on a Show
Have some fun! Put on a show and try to entertain people! Used humor, music, games, interactive activities, and anything else you can think of to take your display and products to the next level. Not only will people stay around longer, which can create a crowd making others curious about what you’re offering. Everyone loves to see what’s going on, so they don’t miss out.
4. Be Professional
While you want to make it fun, it’s also important to be professional. Make sure your team looks polished and has a pocket full of business cards.
Advertising brings in customers, but word-of-mouth brings in the best customers. – Jonah Berger
5. Free Handouts
Everyone loves receiving free items. When participating at your next outdoor event, make sure you bring swag for people stopping by and learning more about your business. Use this opportunity to collect a customer’s email address in exchange for swag.
Don’t forget the stickers. Everyone loves stickers.
Resource: Viral Marketing is Easier with Stickers
6. Social Media Marketing
Social media is a powerful tool to promote your booth at the event. Make sure to use relevant hashtags for the event so people can find your posts. If you really want to generate a buzz and interact with participants, use Facebook Live and Instagram Live Stories. Not only will you be engaging with attendees, but you can grow your followers and build your brand.
Tip: Promote leading up to the event on social media. Let them know you are coming and where you’ll be located to make it easier for them to find you.
Preparing for your event and following a few of these tips, you’ll be well on the way to making your booth the main attraction.
