2024 is almost upon us and it’s that time of the year when Pantone announces their annual color pick. 2023 Pantone’s color pick of the year is PANTONE 18-1750, also known as Viva Magenta!
Over the years many things have changed but one thing remains the same. Color has the power to influence and can make a statement. Many brands understand that color is a way to make a connection through their audiences. A carefully selected color can make a statement and make your brand instantly recognizable.
Viva Magenta is a “call to courage” and an invitation to experiment. This color merges the warmth of the natural world and deepens our mode of self-expression.
If you’d like to achieve this shade of magenta the color can be closely converted to four-color printing. CMYK and RGB are not able to guarantee an exact match to Pantone, but the color conversion is very close.
CMYK: 19, 95, 57, 10
RGB: 187, 39, 73
HEX: #bb2749
The Primoprint Design Team has incorporated the 2023 Color of the Year in a variety of ways. Whether you are looking for a total magenta take-over or want to add simple touches of magenta, Viva Magenta can be a great addition to your design.
If you’d like to see what Viva Magenta looks like when used in your logo or next marketing piece, then the Primoprint Design Team is here to help. Contact us today to tell us a bit about your project. We’d love to see how you incorporate Viva Magenta Tag us on Instagram so we can take a look! #Primoprint
