Tag: Design

Sometimes it is not the message, but how it is said, that makes the most impact. The message will be rendered useless if the intended receiver has no desire to hear and/or read it. In printed communication, the design matters a lot from the logo to the colors down to the font choice in making an impact on the target audience. Sometimes, there is a limited amount of time for them to see the design. To illustrate, a billboard on the highway is often bypassed by cars in literally a matter of seconds, so it must get its job done swiftly and effectively.

Businesses, large and small, have used brochures to illustrate products and services for over a century. Even with the increase of technology, and the ease of relaying information, printed brochures still stand as a highly effective marketing tool. Printing brochures are a great way to give potential customers something they can physically hold and take with them. You can distribute them easily while attending a meeting, conference, trade show or place them on a counter or table.

The inspiration for your next design project can be found anywhere. Something could catch your eye on your commute to work. You could overhear a conversation that sparks an entirely…