People think viral marketing is all about Facebook ads and silly YouTube commercials.
But sticker printing is an awesome way to get people talking about your brand, even if no one’s ever heard of it.
Marketing Stickers + Reddit = One Awesome Website
Did you know that Reddit built their business with an aggressive sticker marketing campaign?
Reddit founders Alexis Ohanian and Steve Huffman used their $500 marketing budget to print custom stickers. One branded sticker turned their fledgling website into a traffic powerhouse that averages over 1.5 million visitors per month.
Though companies might not compete against heavy hitters like Facebook, businesses can benefit from innovative sticker marketing techniques.
Test a Large Marketing Campaign for Less Money
Companies with large advertising budgets start with small test runs. They test the waters with a small budget before overspending on marketing that may not attract ideal clients.
Because they are smaller in size than other printed marketing materials, the cost to produce them is often lower.
Sticker marketing is an inexpensive way to test elements of an advertising campaign, such as short taglines and logos. The compact sticker size helps you clarify what you’re trying to communicate.
Once you’re sure of your message, invest in small batches of postcards for more testing. Then you’re ready to invest in a large multi-channel marketing campaign.
Easy to Involve Customers In Your Brand
They are easy to share in person and on social media. They give customers an opportunity to interact with your brand in a less formal way than a business card.
People put them on everything and place everywhere: on their coolers, cars, laptops, notebooks, and more. This everyday use means potential clients see your branding on a regular basis, even subconsciously.
Your next best client may see your company’s brand on the same laptop in a coffee shop they visit daily. After months of consistent brand exposure, they might do some research and get in touch.
Well-designed printed stickers create an emotional connection with your brand that business cards don’t always do.
Stickers and {Craft Beer} Go Great Together!
Working with brands both large and small gives Primoprint the edge in identifying trends.
One interesting pattern we’ve noticed is high usage by local breweries. Thirsty customers proudly display them to show off their favorite watering hole.
Breweries aren’t the only businesses jumping on the sticker marketing bandwagon. Other industries use them for their marketing needs:
- Online businesses that ship physical products plaster plain brown boxes with stickers
- Local retailers hand them out with customer receipts
- Real estate agents can pass out stickable business cards at networking events
- Every business or nonprofit can sell or give away them to get people talking
Glossy UV Stickers vs. Short-Run Stickers
Ways to Promote Your Business with Stickers
Fun and Memorable Message
Sticker is excellent for keeping your message and brand in front of people. How many times have you seen sticks on a laptop or cooler? So, get a little more creative than just including your branded logo or website URL. Be unique and include a slogan or catch-phrase.
Make the Stickers Useful
Not only can stickers be “cool,” but they can also serve an essential purpose for your brand or products. Everyone loves stickers, and we know they’ll put them on anything as long as they believe in the company. By making them useful, the stickers will always be front and center for everyone to see.
Include them When Shipping Products
You can uses custom sticks as inserts when shipping a product. It will be a welcomed surprise to the customer. It’s a little gift that can go a long way. For example, if you are a coffee shop, you can include a unique sticker in the box when shipping the coffee. They can add value to your product package.
Place them on the Floors
Floors usually aren’t used for advertisement. But when you think of high-traffic areas, the floors can be the perfect location. Place a series of stickers around the store – as directional stickers or as product advertisements. Similar to any stickers, them more creative; the more people will notice them.
Wrapping It Up
Stop trying to shout at a million potential customers on the internet. With a little bit of networking and good design, printed stickers strengthen your marketing without breaking your budget.
Have you had success with sticker marketing? We’d love to hear what worked for you in the comments!
If you’re looking for help with your sticker marketing, we can help! Contact our design department today and turn your next sticker project into a marketing masterpiece!
