{"id":17213,"date":"2023-12-18T14:20:20","date_gmt":"2023-12-18T14:20:20","guid":{"rendered":"https:\/\/www.primoprint.com\/blog\/?p=17213"},"modified":"2023-12-18T14:20:20","modified_gmt":"2023-12-18T14:20:20","slug":"pantone-color-of-the-year","status":"publish","type":"post","link":"https:\/\/primoprint.com\/blog\/pantone-color-of-the-year\/","title":{"rendered":"Pantone Color Of The Year"},"content":{"rendered":"\n<p>2024 is almost upon us and it\u2019s that time of the year when Pantone announces their annual color pick. 2023 Pantone\u2019s color pick of the year is <strong>PANTONE 18-1750<\/strong>, also known as <strong>Viva Magenta<\/strong>!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/PantoneProducts23.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"238\" src=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/PantoneProducts23.jpg\" alt=\"\" class=\"wp-image-17215\" srcset=\"https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/PantoneProducts23.jpg 940w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/PantoneProducts23-300x76.jpg 300w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/PantoneProducts23-768x194.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Pantone<\/figcaption><\/figure>\n\n\n\n<p>Over the years many things have changed but one thing remains the same. Color has the power to influence and can make a statement. Many brands understand that color is a way to make a connection through their audiences. A carefully selected color can make a statement and make your brand instantly recognizable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/ColorExamples.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"500\" src=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/ColorExamples.jpg\" alt=\"\" class=\"wp-image-17216\" srcset=\"https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/ColorExamples.jpg 940w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/ColorExamples-300x160.jpg 300w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/ColorExamples-768x409.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Adobe Stock <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23-Fashion.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"780\" src=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23-Fashion.jpg\" alt=\"\" class=\"wp-image-17217\" srcset=\"https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23-Fashion.jpg 940w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23-Fashion-300x249.jpg 300w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23-Fashion-768x637.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Adobe Stock <\/figcaption><\/figure>\n\n\n\n<p>Viva Magenta is a \u201ccall to courage\u201d and an invitation to experiment. This color merges the warmth of the natural world and deepens our mode of self-expression.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/MagentaProducts.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"377\" src=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/MagentaProducts.jpg\" alt=\"\" class=\"wp-image-17218\" srcset=\"https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/MagentaProducts.jpg 940w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/MagentaProducts-300x120.jpg 300w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/MagentaProducts-768x308.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Pantone<\/figcaption><\/figure>\n\n\n\n<p>If you\u2019d like to achieve this shade of magenta the color can be closely converted to four-color printing. CMYK and RGB are not able to guarantee an exact match to Pantone, but the color conversion is very close.&nbsp;<\/p>\n\n\n\n<p><strong>CMYK<\/strong>: 19, 95, 57, 10<\/p>\n\n\n\n<p><strong>RGB<\/strong>: 187, 39, 73<\/p>\n\n\n\n<p><strong>HEX<\/strong>: #bb2749<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23Swatch.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"500\" src=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23Swatch.jpg\" alt=\"\" class=\"wp-image-17219\" srcset=\"https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23Swatch.jpg 940w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23Swatch-300x160.jpg 300w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23Swatch-768x409.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Adobe Stock <\/figcaption><\/figure>\n\n\n\n<p>The Primoprint Design Team has incorporated the 2023 Color of the Year in a variety of ways. Whether you are looking for a total magenta take-over or want to add simple touches of magenta, Viva Magenta can be a great addition to your design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23-DesignMockups.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"230\" src=\"https:\/\/primoprint.onprintshop.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23-DesignMockups.jpg\" alt=\"\" class=\"wp-image-17220\" srcset=\"https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23-DesignMockups.jpg 970w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23-DesignMockups-300x71.jpg 300w, https:\/\/primoprint.com\/blog\/wp-content\/uploads\/2023\/12\/Pantone23-DesignMockups-768x182.jpg 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><figcaption class=\"wp-element-caption\">Source: Adobe Stock <\/figcaption><\/figure>\n\n\n\n<p>If you\u2019d like to see what Viva Magenta looks like when used in your logo or next marketing piece, then the Primoprint Design Team is here to help.&nbsp;<strong><a href=\"https:\/\/www.primoprint.com\/resources\/design-services\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us today<\/a><\/strong>&nbsp;to tell us a bit about your project.&nbsp; We\u2019d love to see how you incorporate Viva Magenta Tag us on Instagram so we can take a look!&nbsp;<strong><a href=\"https:\/\/www.instagram.com\/primoprint\/\" target=\"_blank\" rel=\"noreferrer noopener\">#Primoprint<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024 is almost upon us and it\u2019s that time of the year when Pantone announces their annual color pick. 2023 Pantone\u2019s color pick of the year is PANTONE 18-1750, also&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - 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