{"id":8341,"date":"2024-04-21T17:07:25","date_gmt":"2024-04-21T17:07:25","guid":{"rendered":"https:\/\/www.primoprint.com\/blog\/?p=8341"},"modified":"2024-04-21T17:07:27","modified_gmt":"2024-04-21T17:07:27","slug":"using-vision-boards-to-create-your-brand-image","status":"publish","type":"post","link":"https:\/\/primoprint.com\/blog\/using-vision-boards-to-create-your-brand-image\/","title":{"rendered":"Using Vision Boards to Create Your Brand Image"},"content":{"rendered":"

Whether creating your brand image or working with a client to create theirs, a cohesive brand vision is important.<\/p>\n

Brand vision goes beyond fonts, colors, and aesthetics. The brand is the story and ethos of the organization. Using a mood or vision board to craft and refine the organization\u2019s story helps to create a brand that will become a customer favorite.<\/p>\n

A mood board is a collection of images, words, fonts, patterns and colors that as a collection help to evoke emotions and feelings from the person interacting with them. – Tina Bindon<\/a><\/p><\/blockquote>\n

We have all heard of vision boards, also known as mood boards. The reason that vision boards are so successful is that they give clarity and help focus the mind, identify your values, and hone in on your messaging.<\/p>\n

Resource:<\/strong> How to Create Mood Boards that Inspire<\/a><\/p>\n

When you think about your favorite brands, what comes to mind? Is it the quality of their product or service? Is it their font choice or color theme? The chances are that those are part of what makes your favorite brand your favorite, but consistently \u2014 and without necessarily being consciously aware of it \u2014 the brand\u2019s story is what makes a particular service or product your favorite.<\/p>\n

Let\u2019s take a look at Warby Parker<\/a>. Founded by four friends at Wharton in 2010, they revolutionized the way we buy glasses. They successfully identified the emotional, functional, and societal benefits of their products to create a brand that has become a cultural phenomenon.<\/p>\n

Another great example is Apple. Steve Jobs created an entire culture around the Apple brand, and nothing was left to chance. First and foremost, of course, was identifying a need in the market and creating a product for it.<\/p>\n

But careful attention was always placed on color, style, feel \u2014 of not just the products themselves, but the packaging.<\/p>\n

The ease of use of the products and their commitment to fully supporting and backing their products made Apple one of the most recognizable and sought-after brands today.<\/p>\n

What the most successful organizations have in common is consistent brand messaging. They achieved that by being clear about their story and ethos. But getting to clarity in messaging is much easier said than done.<\/p>\n

There are so many reasons to get excited about your brand, but you need to be able to refine and focus your message so that it resonates with your employees \u2014 who are your brand ambassadors \u2014 and your target audience. This is where vision or mood boards come into play.<\/p>\n

\"Using<\/p>\n

Using Vision Boards to Craft Your Brand<\/h2>\n

There is no set in stone method for creating a vision board. If you\u2019re more hands-on, grab some poster board, glue, and start cutting and pasting \u2014 literally. If you\u2019re more electronic, there are a ton of great apps and other web-based tools<\/a> that you can use:<\/p>\n